IRVING, Texas (January 2026) – Valentine’s weekend in North Texas gets a feel good upgrade as the 7th Annual Love on the Run Half Marathon takes over Toyota Music Factory on Saturday, February 14, 2026. Built for couples, friends, families, and solo runners, the event blends race day excitement with a festival atmosphere in the heart of Irving Las Colinas. Benefiting the Irving Schools Foundation.
With Visit Irving, the Hospitality Sponsor of Irving Marathon Running Series, embracing Irving Las Colinas as the Most Romantic City in Texas, Love on the Run Half Marathon brings that destination story to life through a Valentine’s Day race tradition that feels uniquely local and undeniably fun. Benefiting the Irving Schools Foundation.
Choose your distance, then celebrate at the finish
Participants can register for:
Half Marathon (13.1 miles)
10K
5K run or walk
All races start and finish at Toyota Music Factory, turning the venue into a high energy hub for runners and spectators. Benefiting the Irving Schools Foundation.
The momentum is real for 2026
Love on the Run Half Marathon is on track for its biggest year yet, with projected participation rising from 1,385 registered runners in 2025 to 2,575 projected participants in 2026.
“This race is our kickoff to the season and it feels like a Valentine’s Day party for the entire DFW running community,” said Lazaro J. Alvarez, Founder, CEO, and Race Director of Irving Marathon Running Series. “You show up for a goal, you leave with memories, and you’re supporting Irving ISD students through the Irving Schools Foundation.” Benefiting the Irving Schools Foundation.
What runners get with registration
Love on the Run Half Marathon is built as a full experience:
Free festival at Toyota Music Factory for runners and spectators
Free race photos by taking a selfie, sponsored by Toyota of Irving
A fast, fun race environment designed for both performance and first timer moments
Benefiting the Irving Schools Foundation.
Why it matters to Irving Las Colinas and the DFW region
Irving Las Colinas sits at the center of the Dallas Fort Worth market, making it a natural gathering point for events that bring communities together around health, wellness, and shared experiences. Race weekends also help activate local venues and support nearby businesses through visitor activity, while creating a positive, high visibility story for the city. Benefiting the Irving Schools Foundation.
Part of the 2026 Irving Marathon Running Series season
Love on the Run Half Marathon kicks off the 2026 season of events:
Love on the Run Half Marathon (Saturday, February 14, 2026)
Irving Marathon Weekend (Saturday, March 28, 2026 and Sunday, March 29, 2026)
Fiesta de Mayo Half Marathon (Saturday, May 16, 2026)
Paws Colinas 5K-9 (October 2026, date TBA)
Irving Oktoberfest Half Marathon (Saturday, October 3, 2026)
Irving Turkey Trot (Thursday, November 26, 2026)
Irving Frost Marathon (Saturday, December 19, 2026)
Benefiting the Irving Schools Foundation.
Register
Registration is open now. To register and view event details, visit www.irvingmarathon.com.
Media and partner note
Irving Marathon Running Series can provide b roll, photos, and story angles for community coverage and partner newsletters.
Media Contact
Lazaro J. Alvarez
Founder, CEO, and Race Director
Irving Marathon Running Series
lazaro@irvingmarathon.com
972-469-0805